It’s helpful to know the “must-have” social media sites to be successful. You will have your social media goals achieved by the usage of the social media platform in a productive and effective way.
It’s not simply about the size of social media. It’s also whether the social media site is a good fit for your organization and culture. Is this aligned with your company’s identity? Does your target audience already access that social media site? How many social media can you manage at the same time?
I found out about the top 21 social media sites and created a list for you. Some will sound familiar, while others might be exotic. Check out the sites that can be helpful for your brand or business.
Remember that you do not have to appear on every social media site.
We’ll start now.
Facebook – 2.23 billion MAUs
With over two billion users each month, Facebook is the largest Social Media site around. This is nearly a third of the people of the world! There are more than sixty-five million companies on the Facebook pages as well as over six million advertisers who are active in promoting their enterprise on Facebook.
It’s easy to begin on Facebook because Facebook works fine with almost all content formats — texts, photos, videos, live videos, and stories. However, note that the Facebook algorithm gives priority to conversations and meaningful interactions between people, especially family and friends.
Recall that you have 94% of Facebook users accessing Facebook via the mobile app to optimize your mobile content.
YouTube – 1.9 billion MAUs
YouTube is a website where users watch a lot of videos per day. Begin creating your Video channel by uploading videos that your subscribers can view, like, comment, and share on.
In addition to being the largest social media site, Youtube is the second most popular search engine after Google. (So if you want your brand to be on YouTube, you should increase your visibility on YouTube).
Consider advertising on YouTube as a means to increase your reach on the site.
WhatsApp – 1.5 billion MAUs
WhatsApp is used by people in over 180 countries. In the beginning, WhatsApp was only used by family and friends. Soon, businesses began interacting with each other via WhatsApp. (When I was in Bangkok, I spoke via WhatsApp with my tailor.
Although WhatsApp has yet to break into the business world, it has been enhancing its WhatsApp business platform over time. For small businesses, WhatsApp has developed the WhatsApp Business app while for medium and large businesses, the WhatsApp Business API exists.
Messenger – 1.3 billion MAUs
In the past, Facebook Messenger (mobile app) was seen as a messaging feature within Facebook that was separate from Facebook itself. But since Facebook Pages, Groups, and Instagram were introduced in 2011, Facebook introduced Messenger separately as a stand-alone app with many newly-added features and now Messenger is no longer inseparable from Facebook.
Businesses can now use Messenger to advertise, create chatbots, send newsletters, and more. The internet has changed the way businesses operate and connect with customers for both good and bad.
WeChat – 1.06 billion MAUs
As it grew, WeChat switched from messaging app, just like WhatsApp and Messenger, to be a more all-in-one platform. WeChat offers various services, such as messaging and calling, to help users pay their bills, check bank balances, receive and make reservations, make a deposit, shop online, and more.
WhatsApp is most popular in Europe and some parts of Asian countries. If you are doing business in those countries (China and others) where social media platforms (Facebook, twitter, etc) are banned, like WeChat would be a good substitute for use.
Instagram – 1 billion MAUs
Instagram is a social media application that allows users to share images and video. Instagram allows users to share photos, videos, Stories, and live videos with your friends. IGTV also has long-form videos that are available on IGTV.
You will have the ability to monitor your profile on Instagram and you can also plan your posts using third-party tools.
QQ – 861 million MAUs
QQ is extremely popular among the Chinese youth because of its instant messaging. It functions as instant messaging service with multimedia tools such as games, movies, and shopping and payments.
I have to admit I know very little about QQ, but I stumbled upon an informative article about it on ClickZ. It is very likely that WeChat has taken over as China’s social media platform of choice.
Tumblr – 642 million MUVs
Tumblr is a social network in the shape of diary. Tumblr has an amazing variety of interests from cats to art to fashion.
A Tumblr blog appears just like any other sites on the Internet. There are countless blogs you can read online that use Tumblr.
If you want to use Tumblr in your marketing, you should read blog that Viral Tag has written about Tumblr.
Qzone – 632 million MAUs
Qzone is also a popular Chinese-based social networking platform, where users can upload media, post blogs, play games, and customize their own social space.
Qzone seems to be much more popular among teenagers, according to some people at Quora (while WeChat is more popular among adults). However, the rise of mobile platforms such as WeChat appeared to cause the popularity of design platforms such as Qzone to decrease.
Tik Tok – 500 million MAUs
Tik Tok is a growing music video social network (also known as Douyin in China). The most famous application in the world was Facebook, Instagram and other social networking applications in the first quarter of 2018.
My first instinct is that for brief music videos, it looks like Instagram (though I’m positive it is more). Users will film, edit and apply music and special effects to videos up to 60 seconds.
Twitter – 335 million MAUs
Twitter is a social networking platform where one can find news, culture, sports, politics, and more. Twitter is distinct from most social channels since it has a greater focus on real-time news. Janis Krums is remembered for a specific tweet about the plane at the Hudson River.
Unlike other social networking platforms that have an upper cap, Twitter only requires 140 characters in a message.
Customers can use Twitter as a customer support platform. Social customer support inquiries were the strongest for Twitter in 2012. Salesforce CEO Marc Benioff labels Twitter “the new 1-800 number for customer service“
Telegram – 200 million MAUs
The technology on Telegram is identical to other social media apps and is recognized for being some of the most secure applications out there.
There are businesses that use Telegram to connect with clients, rather than a personal one-on-one personal contact. Telegram enables Telegram clients to build chatbots for the Telegram network or to make use of the Telegram Channel function to broadcast messages to an infinite number of subscribers.